Digital Marketing
Results-Driven Strategy
Specialist in SEO, Performance Marketing, and Data Analytics. Based in Pietarsaari, Finland, I help businesses scale through measurable, transparent data.
Portfolio & Performance Proof
Actual campaign data demonstrating growth in reach, visibility, and conversion across multiple industries.
Trendy Beauty Studio
As my own project, I created, optimized, and have managed the website and all digital accounts since their inception. My work focused on multi-channel user acquisition using GA4 and high-reach awareness campaigns via Meta Ads.
8,052
Reach
4.9
Avg Pos (GSC)
40%
New Users
GA4 Acquisition Summary
User Acquisition Data
Google Search Console Performance (3m)
Meta Awareness Campaign & Creatives
Ad Manager Performance
Creative V1
Creative V2
Lead Gen SEO Performance (GSC)
Ad Performance: Link Clicks
Ad Performance: Calls
Creative Performance & Ad Set
Ellen VV. Digital Branding
Applying my own strategies to my professional brand. I monitor growth through Google Search Console and GA4 to refine my content strategy and digital presence in Finland.
17.8K
Impressions
18
Clicks
Web performance (GSC)
GA4 Acquisition Summary
About Me
My name is Ellen Vargas Virkkala. I focus on bridging the gap between creative storytelling and data-backed performance.
My expertise lies in search engine optimization (SEO), social media advertising, and marketing analytics. Every click tells a story, and I interpret that data to optimize business growth.
Key Expertise
Degree Thesis:
Strategic Marketing Study
An in-depth professional study on marketing strategies and growth frameworks within the Finnish business landscape.
Read on Theseus.fiMedia & Interviews
Pietarsaaren Sanomat
Featured story on education, career dreams, and professional development in Pietarsaari.
BBA, International Business // Ellen Vargas Virkkala
Discussing marketing frameworks and my professional journey on YouTube.
Glocal Talents — The specialists’ stories: Ellen Vargas Virkkala, Wikström Media
Insights into digital strategy and career evolution as a specialist.